Branding
image
• Spa name and logo
• Paper collateral (i.e., business cards, appt. cards, letterhead,
bags)
• Gift Card Program
• Signage
• Uniforms
• Spa menu creation
• Packages & Promotions
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Public
Relations & Marketing Plans
• Newsletters
• Creation of thematic campaigns
• Local media relations/Grassroots Marketing
• Press releases
• Strategies for community events
• VIP Loyalty programs
• Hosting charitable events
• PR calendars
• “How to” advertising
• Referral programs and networking
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